> Self-Improvement Is Ruining Your Life. Directed by Aperture, 2023. YouTube, <https://www.youtube.com/watch?v=Y-IXbsqxBac>. # Self-improvement content is not necessarily designed to help you ^619629 Self-improvement content has become a massive financial opportunity for content creators in the last few years. While the idea is not new, the Internet has enabled it to flourish and reach millions of lost souls. However, it is not designed to make you a better person. Indeed, if I become the ideal person I have always wanted to be, why would I keep on consuming and buying self-improvement content? As always, the incentive of self-improvement gurus is to give you a dopamine rush so that you feel better for a short while; as the effect wears off, you will want to read the next chapter of the book, watch the next video, or even better subscribe to a paid program (see [[Addiction is caused by dopamine down-regulation]]). **What most self-help content says can basically be summed up in ==4 core principles==**: - **Work hard** (see [[Hard work is everything]]) - **Eat healthy** (see [[Sugar is addictive]]) - **Exercise** (see [[Exercise is critical to brain development]] - **Build healthy relationships** (see [[Law of Fuck Yes or No]]).